How do CPM and pay-per-post campaigns pay?

CPM pays a rate for every full 1,000 views. Pay-per-post pays one fixed amount per video that reaches the minimum views.

CPM campaigns

CPM means cost per 1,000 views. The campaign sets a rate for each platform, and your video earns that rate for every full 1,000 views it gets.

For example, at a rate of Rp 10.000 per 1,000 views, a video with 45,600 views earns 45 x Rp 10.000 = Rp 450.000. The last 600 views count once they make a full thousand.

A campaign can also set a minimum number of views before a post earns anything, a cap on what one post can earn, and a minimum engagement rate. Some campaigns pay a reduced rate below the minimum views, or for audiences mostly outside their main target countries; those rules are shown on the campaign.

Pay-per-post campaigns

You earn one fixed amount for each post that reaches the campaign's minimum views. It is paid once per post, however many views the post gets afterwards.

Either way

Earnings become money in your wallet through a claim. See "When can I claim my earnings?".

Step by step in the AcademyRead a campaign brief before you clipFive minutes with the brief saves you from rejected clips. What each number and rule on a campaign means.For creators. Sign in to open the lesson.